Professional Experience

Freelance Writer & Marketing Consultant

Created on-brand creative and UX copy and collateral for organizations, groups, and companies. Results: Helped convey a consistent brand image through storytelling and positioned brands as industry thought leaders.

  • Bellingham Makerspace– Nonprofit facilitating engineering projects.
  • Center for Mindful Use– Nonprofit teaching mindfulness and yoga.
  • Domicile– App for finding apartments while traveling on business.
  • Elizabeth Gregory Home– Nonprofit drop-in center for homeless women.
  • Courthouse Dogs– Nonprofit teaching support-dog training for court.
  • Consumer Brands– Company creating online marketing content.
  • Sauce Magazine– Print foodie publication with monthly circulation.
  • ADV Films– Multimedia entertainment studio and distributor.
  • Triad Chiropractic– Chiropractic practice.
  • The Anime Blog– Japanese culture website.

Antioch University 
Marketing Manager 

  • Created and managed content strategy and process for six campuses by developing personas, user stories, and customer journey maps, as well as managed and edited outside vendors & faculty on content deliverables. Results: Increased site ranking and traffic to site 24% and conversions 9%.
  • Developed and wrote on-brand­­­ content for social media, GDN, print, web, & radio ads for six campuses. Results: Increased leads through GDN ads 20%, conversions 20%.
  • Developed social media marketing plan, including analytics & insights development. Results: Increased social media reach 55%, increased audience 32%.
  • Created campus email marketing plan, including KPI reporting. Developed and wrote email content for campus programs and communication plans. Results: Increased open rate 11% and click thru rate by 12%.

Basel Action Network/ e-Stewards 
Marketing & Communications Manager 

  • Created strategic marketing plan & new brand for global organization. Results: Increased conversions 30% and leads 17%.
  • Spearheaded branded redevelopment of website and new map app. Wrote copy for emails, app, website, and social media. Results: Increased conversions 30%, increased return visitors 17%, decreased bounce rate 16%, increased overall site traffic 18%.
  • Developed content, communications, and email marketing strategies. Results: Increased open rate of emails 22%, increased conversions from emails 12%.
  • Conducted market research and developed user stories, developed brand voice, tone, and style guide. Results: Created a data-informed, brand-aligned site that’s in the top search results for industry keywords.

Locus Publications
Editorial Assistant 

  • Managed & improved social media outreach. Results: Increased awareness of magazine, and increased digital subscriptions 20% within 48 hours of digital subscription launch.

Education

Southern Illinois University
Bachelor of Fine Arts

Certifications

University of Washington
Certificate of Strategic Marketing Management

Areas of Expertise

  • Content Strategy
  • UX writing
  • Creative writing
  • Editing
  • Proofreading
  • Researching
  • Social media marketing
  • Project management
  • Analytics, data, & insights management
  • Brand management
  • Brand storytelling
  • Marketing campaigns
  • Partner marketing
  • Creative direction
  • B2B marketing
  • B2C marketing
  • B2B2C marketing
  • Event planning
  • Fundraising
  • Collateral
  • Blogging
  • Marketing plans
  • Search Engine Optimization (SEO)
  • Team management
  • Media management
  • Inclusive content creation